On a Single day, Apple lost 10% of its market share (Thursday 3rd, Jan 2019), since oct 2018, its has lost $450 Billion dollars. 5g Internet speed, AI integration & user friendly Operating System are key differentiating factor between Apple latest iphone and Huawei phones. Even the leadership in Washington is frightened at the capabilities of 5g Internet; 5g internet is so fast, the speed literally makes you happy, it is revolutionizing communication on a global scale and huawei phones is characterized by 5g firmware & software, a unique feature that will make any serious tech enthusiast or tech consumer leap for joy, acquire for their use; but this is not all, Huawei have succeeded in adding Artificial Intelligence to their phones, this is a game changer for technology made accessible to everyone everywhere at an incredibly affordable rate...Imagine that!! Why should I buy Iphone X for about $1000 without AI and 5g internet capacity when I can use about 30% of that amount to acquire a Huawei phone will AI & 5g internet capacity?
Yes ofcourse we can make the argument of brand persona, but then there is the reality of cost & Value. This reality of cost and value is what makes brand gain or loss their market share.